With Amkette our challenge was to revive a brand that had once seen the sun shining bright and yellow.
Amkette had been a market leader in the days of floppy diskettes, but had slowly and steadily faded due to a lack of adaptation with the changing times. The agency entered at a time when the wheels of innovation had just started to turn at Amkette and they needed a creative push to start buzzing.
We did a 360 degree image makeover for the brand which included offline and online elements. From logo revamp to innovative packaging to manifestation of the new identity through emailers or social media post, we provided them an end to end solution.