With a drive to serve oriental cuisine without the drab treatment it gets in the rest of the market being quirky was the keyword for this upcoming chain of restaurants. Our task was to take out the formal aesthetics that follow a decent oriental meal.
Grownups used social media and offline platforms to give the restaurant a look and feel that resonates with the name and at the same time go as wild as wild can be.
In a nutshell, we not only had to think outside-the-box but to break the box entirely.
Puns and fresh food served with delight!
For a name like Big Wong, we wanted messaging that is instantly shareable on social media either as a post, a clicked picture or as a status update.
From games, music to pop culture movies each and every stone was turned because the Wong is indeed long.